Data Analytics for Business
Leaders & Professionals - ACCREDITED
(with Specialization in Marketing)
US$300.00
I. Introduction to Marketing Analytics and Data-Driven Decision-Making
II. Understanding Customer Data, Market Segmentation, and Target Audiences
III. Brand Performance Analytics and Market Positioning
IV. Consumer Behavior Analytics and Customer Journey Mapping
V. Digital Marketing Analytics: Social Media, Email, and Web Performance
VI. Campaign Measurement and Optimization Using KPIs and Dashboards
VII. Marketing ROI Analysis, Attribution Models, and Budget Effectiveness
VIII. Strategic Marketing Insights: Using Data to Drive Growth and Competitive Advantage
This course is ideal for marketing professionals, business leaders, entrepreneurs, and decision-makers who want to use data and analytics to improve marketing performance, customer engagement, and strategic planning. It is well suited for individuals responsible for brand management, digital marketing, campaign strategy, and market analysis, as well as professionals seeking to strengthen their ability to make informed, data-driven marketing decisions in a competitive business environment.
COURSE OBJECTIVES
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Understand core marketing analytics concepts and how data supports strategic marketing decision-making.
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Analyse customer data, market trends, and audience behaviour to inform targeted marketing strategies.
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Apply data-driven insights to evaluate brand performance and customer engagement across digital channels.
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Use key marketing metrics and KPIs to measure campaign effectiveness and optimise marketing outcomes.
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Interpret dashboards and reports to communicate marketing insights to stakeholders and leadership teams.
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Develop data-informed marketing strategies that support sustainable growth and competitive advantage.
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Participants will develop a strong foundation in marketing analytics and data-driven decision-making. The course builds confidence in interpreting marketing data, measuring performance, and applying insights to improve strategic marketing outcomes across business settings.​​​